Meet Our Apprentice: Building a Career in Marketing

We’re excited to shine a spotlight on Anaïs Hegarty, one of our own team members at Everything Apprenticeships, who is currently completing the Multi-Channel Marketer apprenticeship alongside her role as a Customer Success Executive.

Anaïs shares what attracted her to marketing, what surprised her most about the apprenticeship route, and how learning while working has helped her grow in confidence and capability.

Tell us a bit about you

“I’m Anaïs, and I joined Everything Apprenticeships in the summer as a Customer Success Executive. My role is a mix of sales conversations, marketing the organisation and building strong relationships with our customers. No two days are the same, which I love.”

Why marketing, and why an apprenticeship?

“Marketing plays a role in every business, and during my psychology degree, I became really interested in the psychology behind buying and selling. I've always been involved in marketing outside of work, particularly on social media, and I love the mix of data, creativity, and strategy.”

For Anaïs, the Multi-Channel Marketer apprenticeship offered the ideal balance of theory and hands-on experience.

“Apprenticeships make so much business sense, and this one felt like the perfect way for me to develop my skills in a practical, hands-on way.”

Learning while working: what surprised you most?

Before starting the apprenticeship, Anaïs focused on learning the business - understanding customers, processes, and where she could add value. Once enrolled, she began applying her learning immediately, particularly across social media and improving conversion rates.

“I've been pleasantly surprised by how well learning and working fit together, and how much it's helped build my confidence."

She also highlights the wider opportunities apprenticeships can offer.

“As an apprentice, I've also got involved in the Apprentice Ambassador Network (AAN), which has helped me step outside my comfort zone, be part of a wider community, and get involved in activities closely aligned with my apprenticeship. I would really encourage others to do the same.”

Support that makes a difference

One of the most important aspects of her experience to date has been the support.

“The support I get is fantastic: not just from my employer, but also from my tutor Nicola (who is incredibly knowledgeable), and I even have my own dedicated skills coach. Knowing I have people I can turn to for guidance and feedback has made the experience really positive.”

The combination of workplace and training support has helped her feel confident, supported, and motivated.

Skills, structure, and real impact

Since starting the apprenticeship, Anaïs has developed skills that have transformed how she works day to day.

“One of the most important skills I've developed is structure and organisation. Planning content ahead of time and aligning activities has made my work much more effective and consistent.”

She's particularly proud of a project analysing the full customer journey.

“Being able to apply my learning to something that adds real value to the business has been very rewarding.”

Everything Anaïs learns from training sessions and activities, she applies straight away to strengthen existing processes in her day-to-day job role.

Being both a learner and part of the team

Doing an apprenticeship, while also working for an apprenticeship provider, has given Anaïs a unique perspective.

“Because I'm a learner too, I understand what apprentices look for, and what supports their experience, which helps me contribute more meaningfully to the work we do.”

Being trusted with responsibility has also played a big role in her development.

“It's significantly boosted my confidence. I've been able to take ownership of my work, make decisions, and see the impact of what I do.”

Looking ahead

For Anaïs, the apprenticeship has reinforced the importance of lifelong learning.

“It's shown me how important continuous development is and encouraged me to prioritise upskilling through my career.”

Her immediate goal is ambitious.

“My main goal is to achieve a distinction. After that, I'd love to continue developing by completing another apprenticeship and building my skills further.”

Advice for future apprentices

Anaïs is enthusiastic about recommending the apprenticeship route - particularly in marketing.

“Marketing is all around us, from adverts to social media, which makes the content easy to connect with. Learning more has helped me understand marketing activity outside of work, too.

She also highlights the importance of engaging learning experiences.

"My tutor Nicola is amazing - all the sessions are super interactive and engaging."

When asked to sum up her experience in one word, her answer is simple:

“Motivating."

And one unexpected lesson that stuck with her?

"That Lamborghini doesn't advertise on TV because their target audience isn't watching it - that really stayed with me."

---

Want to be featured?

If you're an apprentice and would like to share your story, we'd love to feature you in our 'Meet Our Apprentices' series. Just get in touch with your tutor for details of how to take part.